Here at Miracles 4 Fun, we like to help create exposure for good deeds being done for Children. This time we want to let you know about a fine initiative put forth in Australia to help the Starlight Children’s Foundation Starlight help sick Australia kids live a more productive life. There are so many charities around and so many causes to help out. We also appreciate and admire the help that businesses give to help support those in need.
One such business is Webgator Recently, Webgator launched a ‘No Fee’ marketing campaign to help local businesses. In return, they asked that the businesses pay it forward to the sick Aussie kids at Starlight Children’s Foundation. Now surely you’d think there would be a catch of some sort as nothing is really free.
In fact, sponsoring organizations are allowed to claim up to 40% of funds raised to cover the cost of overheads. But the way that these guys did it is different and, quite frankly, extremely honest, transparent and selfless. They didn’t collect any funds on behalf of the organization – they asked the business owners to donate directly to the charity via the charity’s website. No money passed through their hands.
As a result, business owners knew that Starlight were receiving 100% of the monies donated. Any amount was respected as well – be it $2 or $2M dollars. In return for the donation, a Brisbane SEO expert at Webgator would do 1 month of internet marketing and consultation for no fee. One key term was targeted and worked on for the month.
Obviously, when SEM and SEO are done correctly it takes more than 1 month to see results. This goes without saying. But even in the 4 weeks of no fee marketing, the businesses which signed up received tremendous value – all for no fee.
We were so impressed with the idea behind the initiative that we wanted to feature it here our website! If you are a business owner, is there a way you can provide value to those in need? If so, take a lesson from these guys. They found a way to offer tremendous value and give back to the community at the same time.
Another interesting side point in all this, is that some of the businesses owners had never contributed to a charity before. This vital entry requirement made the business owners feel good about the whole experience as well!…